NEMOA | News Items
Click the button below to search for articles... View News Items from prior months... August 2020 November 2018 October 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 September 2017 August 2017 July 2017 June 2017 May 2017 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 January 2012 December 2011 November 2011 October 2011 | NEMOA Offices Closed Monday, Oct 14th for Columbus Day Enjoy your weekend. Published: 10/11/13 Thanks for Completing Our Survey and Congrats to Our Prize Winners! Survey Prize Winners are; Gary Smith, Hodges Badge Co., Inc. Sheryl Benjamin, Lake Group Media Rob Nowak,The Dingley Press Published: 10/02/13 Juggling Channel Chaos - How to Make Sense of the Omni-Channel Circus No longer can we rely on legacy direct marketing formulas ... reaching consumers in this new era is like trying to orchestrate a three-ring circus. Customers are in control, the demand for attention outpaces even our best efforts, shiny new tactics are introduced every year and traditional attribution methods are myopic at best. How in the world do savvy marketers make sense of the Chaos? Coming this Spring, NEMOA presents the directXchange conference designed to help merchants and suppliers juggle the Omni-Channel Circus. We are seeking speakers who will present thought-provoking content offering new ideas and proven strategies to help provide a solid roadmap to growth. We are looking for content that answers the following questions: Brand How do I make sure the brand experience is consistent across all contact points? How do I manage this internally? How do I evolve and keep my brand message relevant to communicate it in a meaningful way? How critical is a Brand Evangelists? Customer Acquisition How do I decide where to spend my acquisition dollars? What are new growth tactics that others are using? Reactivate an old dormant customer or find a brand new one? Customer Retention How do I stay in front of my customers and maintain loyalty? How often do my customers want to hear from me? How do I engage customers at a deeper level? What are some of the new attribution strategies? Merchandise Strategies What are techniques used to grow successful products lines and open new categories? How can I create merchandise "stories" rather than skus? SQUINCH is clearly of no value in an Omni-channel world. What KPI's should I use for my merchandise efforts? How can I identify new trends that my customers will care about? How should I work with the creative team bring merchandise stories to life? Omni-Channel Tactics How should I test, analyze and build strategies for mobile? How should I test, analyze and build strategies for social tactics (Facebook, Pinterest, etc.) Are videos and rich content creation really worth the time and expense? How do I make sure I'm driving customers and prospects to do something of value when I direct them to another channel (to both them AND my brand?) Creative What are the best strategies for building creative assets for all channels rather than just the catalog? Should my process change? What are the design rules for Web 3.0? What are the design rules for Catalog 3.0? What are the design rules for Email 3.0? How does "content" play a role in my overall creative efforts? How do I curate content that customers care about? How do we create content that is new and unique to our brand and will drive incremental traffic to website? Catalogs have evolved; what role does it play? SPEAKER REQUIREMENTS As NEMOA continues to grow it becomes critical that we provide relevant, up-to-date content. To that end, we ask that all speakers, once chosen, abide by the following: - All topics must address or answer at least one of the questions posed above - Submit your presentation one month beforehand to a designated board member for approval - Provide your final presentation three weeks before the actual event - Show up at least 1/2 hour before your presentation - Attend the conference in its entirety - Present information in a non-selling fashion Please submit your proposal online, no later than October 15, 2013. The board will contact you once a decision has been made. We truly appreciate your interest! Published: 10/01/13 |