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Published: 06/17/13

How Catalogs Drive Your Business by Stephen Lett
The printed catalog is the main driver of traffic to the web. However, with all of the other touchpoints available to consumers today, how do we really know the impact of catalog mailings on web sales? And why do we give so much credit to the print catalog? There are a few reasons why...

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Published: 06/14/13

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NEMOA's 13th Annual Charity Golf Outing
July 15, 2013
Wentworth by the Sea Country Club - Rye, NH
Published: 06/12/13

Update: State Internet Affiliate (“Click Through”) Nexus Laws
By Martin Eisenstein of BRANN & ISAACSON

Congressional action on the federal bill, the “Marketplace Fairness Act” (“MFA”), has largely dominated the discussion of nexus issues recently. If the MFA were enacted, Internet and catalog vendors would likely be required to collect use tax in states where such remote sellers have no physical presence. Under the version of MFA passed by the Senate and now being considered by the House of Representatives, if a state adopts minimum simplification standards, as specified in the MFA or under the Streamlined Sales and Use Tax Agreement (neither of which in our opinion provide significant reduction of the administrative burdens on remote sellers), the state would be permitted to impose sales and use tax obligations on Internet and other direct marketers if the seller has as little as $1 million of sales nationwide. This federal legislation would supersede the physical presence standard of “substantial nexus” for sales and use taxes applicable under Quill Corp. v. North Dakota, 504 U.S. 298 (1992). Despite its passage in the Senate on May 6, 2013 the MFA is not yet law, and may well be rejected, modified, or replaced by a competing bill in the House. Indeed, as recently as last Thursday, June 6, Bob Goodlatte, the Chair of the House Judiciary Committee, which is responsible for holding hearings on the MFA, announced that the House is working on alternatives to the MFA. Moreover, there is at least a 6 month period from adoption of the MFA until a company is required to collect and remit sales taxes.

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Published: 06/11/13

Paul Miller's ACMA Journal: 6th Annual National Catalog Forum Recap
ACMA has made available a number of speaker Powerpoint presentations and links to articles that appeared in Multichannel Merchant and Retail Online Integration magazines on sessions from the 6th Annual National Catalog Forum in Washington.

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Published: 06/10/13

Catalog Industry is Out-Gunned & Under-Manned - Take Action Now
Unless something happens soon, I predict the following:
Your postage costs will rise by 20% within 3 to 5 years, and…
You will spend 1.5% of the value of your revenues each year sorting out the massive complexity in collecting sales taxes on all your orders.

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Published: 06/04/13