The 2012 MCM Award winners were announced on Sept. 20, 2012 at the NEMOA directXchange conference in Mystic, CT. L.L. Bean was named Crosschannel Merchant of the Year for its Fenway Totes campaign. The complete list of 2012 MCM Awards winners - including the case studies entered by the winners - follow:multichannelmerchant.com/2012-mcm-awards-winners/