National Etailing and Mailing Organization of America
NEMOA | News Detail
PMG to address national mailers on proposed USPS changes
Press Release


201-251-7778; Cell: 201-925-1401; 
Caugherty Hahn Communications, Inc.
NEMOA directXchange Attendees Urges Postal Service to Work with National Mailers March 15, 2012 at 9:15 a.m.
BOSTON, MA, March 5, 2012—Understanding national mailers’ concerns over the status of the United States Postal Service and rising postal rates, Patrick Donahoe, United States Postmaster General, will speak to more than 400+ direct mail professionals in Boston during the NEMOA directXchange Conference. 
The address by Postmaster General Donahoe will take place at the Renaissance Boston Waterfront Hotel, Grand Ballroom, on Thursday, March 15 at 9:15 a.m.  NEMOA, the National Etailing & Mailing Organization of America (, national conference is the largest gathering of management and C-level direct mailers and suppliers from across the country.  
According to the United States Postal Service, survival of the Service depends on Congress giving the USPS the latitude to cut $20 Billion in costs by 2015. Postmaster Donahoe will reveal details of his plans for fixing the Postal Service, and openly discuss his desire to move from 6- to 5- day delivery, close roughly 3,700 post offices, and optimize the USPS delivery network. Donahoe will discuss how these changes may impact the long-term viability of the mailing industry.
“Mailing costs are a significant percentage of direct marketing budgets, and therefore the success of the USPS to curtail its expenses is of the utmost priority to national catalog companies,” said Russ Gaitskill, president of NEMOA and president and CEO of Garnet Hill, Inc. “Understanding the pressure the USPS is under to cut $20 billion in expenses, it is important for the USPS and Congress to understand the business pressures mailers face and the benefit to the national economy our businesses provide.”
Postal regulatory experts highlight the economic impact catalog companies make to the national economy. According to the American Catalog Mailers Association ( catalog companies generate an estimated $150 billion in economic activity and directly and indirectly employ millions of Americans.
“The Postmaster General has an aggressive plan to bring the Postal Service back to solvency by 2016.  In order to achieve this challenging goal he is seeking to work collaboratively with the mailing community. NEMOA directXchange attendees will learn about the proposed plan and how they can lend their support in order to be part of the solution,” said Anita Pursley, postal expert at RR Donnelley.
Among the leading national companies attending the NEMOA directXchange Conference from around the country include Brookstone (NH), Country Casual (MD), Cuddledown (ME), Dr. Leonard’s Healthcare (NJ), Duluth Trading Co. (WI), Garnet Hill (NH), H2O Wear (NH), Hanover Direct (NJ), Improvements Catalog (OH), J. Jill (MA), King Arthur Flour (VT), L.L. Bean (ME), Miles Kimball (WI), NapaStyle (CA), National Geographic (D.C.), National Wholesale (NC), The Metropolitan Museum of Art (NY), Orvis (VT), Plow & Hearth (VA), Ross-Simons (RI), Savannah’s Candy Kitchen (GA), SmartPak (MA), TravelSmith Outfitters (CA), Uncommon Goods (NY), Vermont Country Store (VT), Vermont Teddy Bear (VT),  Woolrich (PA), Yankee Candle (MA), CognitiveData (AK, CA, NC), Epsilon Targeting (CA, CO), InfoGroup (NY, NH, FL, CT), QuadGraphics (MA, NY), RR Donnelley (IL, NY, MA), and SolutionSet, (NY), among others.
The Renaissance Boston Waterfront Hotel is located at 606 Congress Street, Boston, MA 02210. For more information on NEMOA, please visit
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NEMOA is one of the nation’s largest and most active multichannel merchant associations dedicated exclusively to the direct marketing industry. Founded in 1947, NEMOA’s mission is networking and education for direct marketers.
News Representatives with valid press credentials are welcome to cover this meeting. Register at the Press Table adjacent to the Grand Ballroom.
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Published: 03/12/12