I am happy to introduce a new feature of the redesigned NEMOA website:  the directXchange® Blog.  Since NEMOA’s founding in the 1940’s, it has been the organization’s mission to offer “direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment.” Over the years, this mission has been most evident at NEMOA directXchange conferences.  Within the industry, directXchange conferences have developed a well-deserved reputation as the source for practical and actionable information about the direct marketing business. The NEMOA blog will bring a taste of that critical industry insight to you all year.