Job Postings From Our Member Companies Title:
E-commerce Manager

Post Date
5/30/2014

Expiration Date
7/28/2014

Details:
Major Purpose

The e-commerce manager will drive traffic to the site through SEO, social media and emails, and will drive conversion through merchandising. The Manager will create a cohesive seasonal assortment of products and content to make VermontCountryStore.com a destination website, and will be accountable for achieving company objectives in regard to sales, expenses, and profitability.

Major Responsibilities:
•Drive strategy for e-commerce site merchandising, including assortment planning and management, pricing, promotion, and presentation to deliver a brand appropriate experience which will maximize conversion.
•Develop a plan to automate merchandising functionality where appropriate, for example through cross-sell and upsell algorithms.
•Establish the Internet as a growth channel and testing platform for new product, online exclusives, and liquidations.
•Build a community through social media, with the ultimate aim of driving site traffic.
•Create and implement an SEO-optimized content strategy which includes blog, videos, ‘visit us’ information for the retail stores and broader information on the company, the Orton family and Vermont.
•Optimize site search and navigation
•Work with the Marketing Team in the development of the user experience, new marketing opportunities, and new functionality and infrastructure needs to deliver a top-performing, brand-enhancing online shopping experience
•Supervise and mentor direct reports to ensure that all products are up on the site in a timely and accurate manner, and that all emails are deployed correctly.

Qualifications:
Additional Requirements:
•3-5 years of online merchandising experience preferred
•Bachelor’s degree
•Must have experience with web analytics, Excel, PowerPoint
•Must have proven experience in driving change and creating support across an organization
•Must possess excellent communication and organization skills
•Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment

Comments:
Please apply online

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Employer:
The Vermont Country Store

Website:
http://bit.ly/TZMXjP