Job Postings From Our Member Companies Title:
Web Data Analyst

Post Date
4/7/2014

Expiration Date
6/6/2014

Details:
Job Description:

The ideal candidate will be a B2C Web Data Analyst who is an articulate, technically-minded individual with good business acumen, and excellent interpersonal skills. You should have strong hands-on technical skills with at least 3 years of experience – preferably working with an Adobe Omniture analytics suite. This individual should have experience developing measurement and data driven strategies across all aspects of a direct to consumer ecommerce environment.

Primary Responsibilities:

• Consult with business teams and make recommendations to continually improve website performance by analyzing client browse and purchase behavior, competitive data and industry trends.
• Establish appropriate key performance indicators and develop a reporting infrastructure that allows key stakeholders consistent visibility into overall channel performance.
• Coordinate with design, IT, marketing and merchandising on various quantitative A/B and multivariate tests across multiple web properties and devices.
• Maintain a web testing schedule
• Perform qualitative usability testing on new onsite features and functionality.
• Promote both offsite and onsite activities and also the interactions that build search ranking and quality traffic including search engine optimization, content optimization, and conversion rate optimization techniques and tactics.
• Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization.
• Prioritize all adhoc reporting requests based on potential business value.
• Measure and evaluate all major online initiatives including natural search, social media, and traditional media.

Qualifications:
Key Competencies/Requirements:

• Bachelors degree in business or quantitative field
• Highly organized
• 3+ years web analytics experience using Omniture (Coremetrics, WebTrends or Google Analytics experience will be considered)
• Experience with A/B, multivariate and other forms of web usability testing
• Strong business acumen and ability to understand business/technical requirements for analysis purposes
• Strong ability to interpret data and make actionable business recommendations
• Passion for the internet and search engine trends
• Ability to manage time, priorities and multiple deadlines in a fast-paced environment

Comments:
Only candidates with demonstrable experience as B2C Analysts and who provide a Resume & Cover Letter with salary requirements will be considered. Your Cover Letter should outline how your background, experience and skills align with our Job Description.

Image:


Employer:
Cigars International
Contact:
Human Resources Department

Address:
1911 Spillman Drive
Bethlehem, PA 18015

Email:
jobs@cigarsinternational.com

Website:
http://bit.ly/1h7zgaA