Job Postings From Our Member Companies Title:
Email Marketing Manager

Post Date
5/17/2013

Expiration Date
7/15/2013

Details:
Description
The Email Marketing Manager will be the key leader and champion of email marketing at Orvis in both the US and UK. This individual is the business owner for e-mail who drives the e-mail channel forward by collaboratively working with multiple distinct, functional partners. In this role, the Email Marketing Manager will be in a position to own and inform email channel operations by setting clear direction and processes while also building a strategic vision for the channel within the Digital Marketing group.

The successful candidate will be someone who possesses a strong vision of the email channel from both a strategic and tactical level. The individual will bring a proven track record managing email program(s) of significant complexity across multiple categories/business units with sometimes competing interests.

Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.

Company Interfaces:
This position reports directly into the Director of Digital Marketing. There will be regular interaction with Merchandising; Business Intelligence; Web Content; Web Design; Web Development and Executive Leadership.

General Responsibilities:
This position is responsible for the development and successful execution of email marketing initiatives that meet or exceed the short and long-term goals of email marketing at Orvis.
Responsibilities include:
• Full ownership of the email program including sales, selling profit and subscriber engagement
• Responsible for all aspects of email planning and analysis including by program- Standard Promotional Message; Triggered Marketing; Triggered Transactional.
• Creation of comprehensive email marketing plan for year/season/month/week which supports overall Digital Marketing goals.
• Work in close collaboration with eMerchants to create detailed email plan by category for each quarter (by month/week/day) which balances overall growth and profit needs of Digital Marketing while also supporting the shifting needs of categories from Catalog to Digital.
• An email strategy focused on relevancy
• Work with Business Intelligence team to evolve capabilities of email segmentation from current RFM waterfall to predictive model.
• Work with Email Service Provider and Database Marketing team to create and implement a horizontal email contact strategy
• Management of email subscriber list. Develop and implement strategies to identify and grow engaged subscribers.
• Develop, implement and manage standards and standard processes which increase efficiency, mitigate risk and reduce reactive situations.
• Develop, test, implement, publish and continually refine best practices for email marketing.
• Work closely with eMerchants; Web Content; and Web Design to optimize session conversion by landing visitors on most relevant and highest converting landing pages.
• Creation of relevant reporting and analytics which provide insight into issues and opportunities leading to action.
• Manage relationship with Email Service Partner and all other email vendors.

Key Performance Measurements:
The KPM’s for this function include:
• Email sales
• Email selling profit
• Engagement as measured through key performance indicators specific to email- Open rate; Click thru rate; Browse; Order and Unsubscribe

Also critical determinants of success include:
• Philosophical alignment and support of the company core values.
• Ability to effectively build relationships with other functional areas in the organization.
• High degree of respect and credibility as a functional expert.
• Maintains strong network of external resources.

Qualifications:
• Ideally 8+ years of experience working in and managing email marketing.
• Strong project management skills.
• Strong network of external peers and experts in Email Marketing.
• Enthusiastic self-starter who is comfortable working independently and as part of a team.
• Customer centric. Passion for the Sporting Traditions Lifestyle a plus.
• Ability to grow professionally as the business grows.
• Never ending curiosity and love of learning. A passion for new technology and email marketing.
• Experience in a Consumer Direct retail environment a plus.

Comments:
About Orvis - www.orvis.com
In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. As the longest-running mail order business in the United States, and with our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.

Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.

Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits.

To learn more and connect with Orvis, please visit us online www.orvis.com.

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Employer:
Orvis

Website:
http://bit.ly/186uKCs