Job Postings From Our Member Companies Title:
Catalog Marketing Manager

Post Date
5/14/2013

Expiration Date
7/12/2013

Details:
About LEGO Direct to Consumer (D2C)

LEGO Direct To Consumer is a multi-channel, international retail business and ‘The World’s Biggest LEGO Shop’; selling LEGO products directly to shoppers via shop.LEGO.com, LEGO catalogs and branded retail LEGO Stores.

Key Focus Areas
The LEGO Direct to Consumer team works ‘To create shopper access and deliver inspirational retail experiences built on LEGO Brand Values’. As a key contributor to the Marketing team, the Catalog Marketing Manager plays a strategic role in shaping the direction of Marketing plans across catalog and direct channels. The successful candidate will look across the full product portfolio, shopper segments and theme affinities to identify focus areas, set priorities and drive commercial thinking in print marketing channels.

This position exists to support a multi-channel marketing agenda for LEGO Direct to Consumer (D2C). Included in the role is management of the Americas Pacific (AP) LEGO Catalog, additional niche and micromarketing campaigns, Brand Retail store support and data management, reporting and analysis of these marketing levers.

LEGO Catalog & Traditional Media Development - 50%

•Drive development and execution of AP catalogs and alternative print media, including direct mail, product shipment inserts and print advertising
•Manage the estimation process; understand USPS and Canada Post regulations, postal increases, commodity costs, etc.
•Ensure optimal product placement and feature in direct media by aligning with Product Assortment and forecasting teams.
•Plan the catalog in terms of sales expectations, ROI, lift etc using tools provided (data, reports and templates)
•Set strategy and manage the complexity of multiple outside vendors
•Create and approve both online and direct catalog pagination files, ensuring accuracy of pricing, status, icons, age ratings, piece counts, categories, and overviews. Drive development of new product iconography as needed.
•Support development, coordination and execution of direct media testing, segmenting and versioning strategies, and identify opportunities within schedule and budget
•Maintain media creative, production & mail schedules in collaboration with internal agency Project Management and Production teams.
•Drive brand integration by creating opportunities to represent other brand touchpoints in Catalogs.
•Serve as the main direct marketing point of contact with internal supporting stakeholders, including Consumer Services, Consumer Services, CMA, SMA and Merchandising.
•Using Consumer Insights and industry standards ensure continued evolution of personally relevant messaging and innovation via Catalog to drive positive NPS.
•Travel to the printer to do catalog press checks as needed or at minimum 1x annually.

Strategic Marketing Development – 15%
•Support ongoing implementation, evaluation and evolution of D2C Consumer Value Proposition framework, acting as contributor for Shop At Home components
•Collaborate closely with D2C Marketing Promotions Manager and VIP Manager to optimize acquisition and retention strategies, and align recruitment goals.
•Recommend and drive initiatives within D2C business designed to meet acquisition and retention targets, including offline and Brand Retail strategies.
•Support brand collaboration and act as the singular source for all D2C catalog knowledge for internal and external partners.
•Collaboration with global D2C colleagues to create efficiencies in development and design.

Data Management and Marketing Analysis – 15%
•Manage and maintain D2C House Distribution list and segmentations to provide most efficient use of marketing resources via CCM database.
•Oversee partnerships with data vendors to strategically grow distribution and buyerbase.
•In collaboration with Planning and Analysis, develop monthly marketing performance summaries for internal distribution.
•Lead execution of catalog focus groups and partner with Consumer Insights to continually test and improve usability and relevance of direct communications.
•Analyze results, develop insights and communicate results from the actual performance against key metrics (what worked/what didn’t, why and application in future planning) for direct marketing activities.

Innovation & Engagement – 10%
• Recommend and execute new and innovative direct marketing activities from initial concept through execution, while collaborating with key stakeholders.
• Working with internal partners, external vendors and industry leaders, assist in developing innovation plans for multichannel marketing campaigns, including testing and measurement of new formats, production techniques and execution strategies.
•Relentlessly drive event integration with multi-channel shopping opportunities and D2C exclusives
•Stay up to date on industry best practices and attend industry events as needed (e.g. NEMOA)

Qualifications:
•Excellent project and time management skills; ability to effectively multi-task in deadline-oriented position.
•Strong attention to detail with excellent verbal, written, analytical and organizational skills
•Strategic thinker with the ability to develop well
•Excellent project and time management skills; ability to effectively multi-task in deadline-oriented position.
•Strong attention to detail with excellent verbal, written, analytical and organizational skills
•Strategic thinker with the ability to develop well articulated marketing strategies in support of the greater marketing plan and business plan.
•Strong knowledge of direct to consumer marketing, including but not limited to; catalog/direct marketing, advertising, print production, agency collaboration and campaign development.

•Demonstrated ability to interpret shopper, campaign and business unit analytics and create actionable insights

•Proven and proactive approach to achieving individual and team objectives.
•Strong strategic, analytical and critical thinking skills with a drive to solve problems and innovate
•Able to adjust priorities and work in a continuously changing environment
•Shopper-centric orientation with proven track-record of developing and acting on shopper insights

•B.S. Degree with related experience in direct marketing, including but not limited to direct marketing, catalog and print development or agency-side advertising experience.

•3 to 5 years related expereince in direct marketing with emphasis on direct or print.
•Good interpersonal skills and relatiosnhip building techniques with the ability to work well locally, globally, and cross-functionally.
•Experience managing external and internal vendor and partners.
•Financial manangement experience, effectively managing budgets, and understanding for the metrics that drive the business
•Experience leading the creative development process for marketing materials.
•Passport, driver’s license and ability to travel 10% domestically and internationally for press checks, industry events and conferences as needed.

Comments:
I am in Marketing- I deliver creativity- I'm a builder

Being the most trusted brand in the world is a huge responsibility and we put immense pride into our work. Working in a highly competitive and fast-moving market, we use our imagination every day – in the way we go about our jobs, our experience-based approach to learning and our inventive career development, without ever compromising our devotion to quality.

What are you going to build today?

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
We are proud to be an AAP EEO employer M/F/V/D

Please apply online.

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Employer:
LEGO

Website:
http://bit.ly/16bs0Gu