Job Postings From Our Member Companies Title:
Email Marketing Assistant

Post Date
4/10/2013

Expiration Date
6/9/2013

Details:
Are you looking for a career instead of just a job? Are you an individual who feels a sense of ownership with regard to your work? Then Johnny’s Selected Seeds is looking for you!

Johnny’s Selected Seeds is an employee-owned seed producer and merchant headquartered in Winslow, Maine, USA. The company was established in 1973 by our Founder and Chairman, Rob Johnston, Jr. Johnny’s mission is, “Helping families, friends, and communities to feed one another by providing superior seeds, tools, information, and service.”

To this end, Johnny’s works as a team of employee owners and is currently recruiting an Email marketing Assistant to be part of our team. As an employee owner with Johnny’s, you could be part of a select team who are focused on delivering personalized service while providing superior seeds, tools, and information. The successful candidate will be responsible for acquiring new customers and
retaining existing customer by integrating all facets of an effective email marketing program that drives increased sales. This is a full time year round position located in
our Fairfield facility.

Key Duties & Responsibilities

•Plan, develop, create and execute email marketing programs including segmented campaigns and triggered at a seasonal and annual level (mobile and web) that is
consistent our overall communication and sales plan
•Develop programs to grow the contactable base to ensure the maximum numbers of customers are receiving emails
•Oversee and communicate analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level; communicate and apply key learning’s to improve productivity
•Manage email calendar and operational details, and write effective creative briefs that include campaign objectives and strategic messaging
•Ability to execute on creative briefs in developing effective, brand appropriate email efforts
•Work with the Marketing team and other functional areas in developing and creating email campaigns that support strategic partnerships and other marketing initiatives
•Continuously improve key metrics and implement new A/B testing, segmentation and contact strategies
•Serve as in-house expert on strategy, performance, technological and legal issues concerning email marketing
•Guide and manage external ESP or other Vendors
•Analyze competitive marketplace and follow email trends
•As part of the overall marketing budget, create and maintain annual email marketing budget–revenue, expense, and enhancements with a proven positive ROI by campaign
•Ensure that email marketing campaign content improves the companies rank position by employing best practice SEO/SEM methodology.
•Other responsibilities as directed and necessary for the business.

Qualifications:
Position Requirements

Education and Experience:
•Bachelor’s degree in Marketing or related field.
•3+ years experience in roles of increasing responsibility in email marketing,preferably in a multi-channel environment.
•Research and/or statistical experience preferred.
•Experience in Social Media Marketing/Communications.
•Experience in both Business-to-Consumer and Business-to-Business products is a plus.
•Experience with Web Based Customer Surveys is also a plus.
Technical Knowledge and Experience
•Proficient in Microsoft Office tools.
•Highly proficient in standard Creative Suites.
•HTML proficiency.
•Working knowledge of email Marketing Management programs.
•Experience with SQL.
•Proven experience in database marketing, specifically data mining tools and executing list criteria.

Special Skills:
•Hands-on experience managing email marketing programs.
•Proven ability to translate analytic data into strategic ideas.
•Demonstrated strategic and tactical skills with proven attention to detail and excellent follow-through.
•Excellent relationship-building, communication, and project-management skills with the ability to motivate and influence cross-functional teams.
•Proven problem-solving skills.
•Ability to take on multiple projects under tight deadlines.
•Excellent time-management and organizational skills.
•Flexibility to react to a fast-paced environment.
•Ability to work and communicate effectively in a team environment.
•Copywriting and editing.

Essential Physical Requirements:
Able to perform the functions required of the job, sitting and typing for minimum of 6 hours per day, lifting no more than 50 lb., standing and working inside and outside as
required by the seasonality of Johnny’s business.

Comments:
Please email your resume, cover letter, and job application.
Or send via US Postal Service to

Image:


Employer:
Johnny's Selected Seeds
Contact:
Human Resources

Address:
PO Box 299
Waterville, ME 04901-0299

Email:
jssees@johnnyseeds.com

Website:
http://bit.ly/Z5BihO