Job Postings From Our Member Companies Title:
Social & Mobile Marketing Manager

Post Date
3/28/2013

Expiration Date
5/26/2013

Details:
Job Summary:
This position is responsible for leading the strategy development, planning and execution of social media marketing in support of all Yankee Candle Company Brands and businesses growth initiatives, creating comprehensive social media strategy to define programs that use social media marketing techniques, increasing visibility, membership and traffic across all Yankee Candle Company Brands. In specific, this position will be responsible for:

• Developing the strategic vision for the social media platforms, managing and executing the integration of new media channels to existing marketing lanes to actively engage consumers within the company’s brands and cultivate increased brand loyalty.
• Managing and developing social media planning and execution, developing communication strategies and content as needed.
• Working with cross-functional teams to ensure timely and effective execution of creative, powerful social media tactics to support marketing activities and brand awareness.
• Monitoring and reporting on brand activity on Twitter, Facebook and other on-line social communities as well as monitoring trends in social media tools/applications and appropriately applying that knowledge to increase the use of social media at Yankee Candle.
• Monitoring competitive activity and the general digital landscape to be aware of market changes and developments, defining and driving the product strategy roadmap for the Workforce Mobile products including mobile phones and tablets.
• Developing social media engagement metrics that provide a clear sense of value for social initiatives and drive towards defining ROIand, when needed, recommending new strategy, content and websites.
• Recommending updates social media policies, standards and guidelines, including distribution to YCC partners.
• Managing external agencies in the development of creative and content and collaborates with internal business partners , ensuring project outcomes align with program priorities and direction.

Scope:
This position has the ability to make certain day to day decisions within the team and will advise and assist senior management on significant decisions. In addition, this position is exposed to confidential information related to financial statements, payroll information and strategic initiatives undertaken by the Company.

Qualifications:
Minimum Requirements:
• Bachelor's Degree in related discipline or equivalent experience.
• 7 years marketing, communications or PR experience, with 2 years of dedicated social media experience preferred.
• Proven understanding of the Social Media community, social media tools, techniques and marketing (including both traditional and new media); preferably as it relates to the Retail environment
• Solid organizational skills with the ability to manage multiple, simultaneous projects with short deadlines.
• Clear and effective written and verbal communication with the ability to positively interact at all levels of the organization.
• Proficiency in MS Office suite as well as key Social Media platforms (Facebook, Twitter, Pinterest, YouTube, etc.) as well as familiarity with web technology, page structure, and basic HTML.

Flexibility in work schedule is also required to work on holidays, weekends and extended hours with minimal notice and as required by operational need.

Notice:
This position is subject to a criminal background check and potentially and an education verification as part of the application process. At the time of interview, internal and external applicants will be required to sign a release authorizing the company to conduct criminal background check and/or education verification.

Salary Structure:
This is a director level position with the salary and benefits expected of an Industry Leader.

The Yankee CandleCompany, Inc. is an equal opportunity employer and does not unlawfully discriminate against any applicant on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law. EOE/M/F/D/V


Comments:
Company Overview:

Consumer Direct (websites, catalog, phone, direct mail) is growing robustly at Yankee Candle, infused by strong executive and ownership support and prioritization. Our mission is clear and so is the path to grow sales and profit. To help propel us forward we’re launching a strategy to “Extend Our Reach.” We’re adding new positions to an already-strong competency to grow even faster. Led by an industry veteran who doesn’t waste any time, we’re looking for people who consider themselves world-class talent ready to bring their considerable skills and experience to a world-class brand. Come join us. And fasten your seatbelt.

The Yankee The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Employing approximately 6,000 people world-wide (as of December 31, 2011), Yankee Candle (Headquartered in South Deerfield, Massachusetts) has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts, with sales from continuing operations of $785.8 million dollars in fiscal year 2011.Having earned a reputation for superior, long-lasting fragrance quality, Yankee Candle is America’s trusted choice for fragrance.

The Company sells its products through a North American wholesale customer network of approximately 28,800 store locations, a growing base of Company owned and operated retail stores (552 Yankee Candle Stores located in 46 states and 1 province in Canada as of December 31, 2011), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,700 store locations and distributors covering a combined 49 countries.

A key contributor to our success has been our vertically integrated business model, which enables us to control most every aspect of our business, from product development to manufacturing to distribution to marketing and sales. This structure allows us to consistently provide high quality and innovative products, deliver them in a timely and efficient manner to customers all over the world and provide excellent customer service. The power of the Yankee Candle® brand and our dedicated and talented employee base truly set us apart from our competitors.

Our one-of-a-kind Flagship Store in South Deerfield, MA is the world’s largest candle and Christmas store, containing approximately 90,000 square feet of retail and entertainment space, and has been ranked as one of the most popular tourist attractions in Massachusetts.

Please apply online.

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Employer:
The Yankee Candle Company, Inc

Website:
http://bit.ly/YGVrKS