Job Postings From Our Member Companies Title:
VP of Marketing & E-Commerce
Post Date
3/26/2013
Expiration Date
5/24/2013
Details:
TravelSmith Outfitters, located in Novato, just 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. TravelSmith offers a comprehensive benefits package including 401k with company match, excellent work environment, and fantastic product discounts. We are currently searching for a VP of Marketing & E-Commerce.
Job Responsibilities:
Grow core business by maximizing all aspects of catalog circulation and the web including optimal contact strategy, expanding prospect universe, utilization of non-traditional sources of names
Lead business development efforts. Specifically in the expansion of travel related strategic partnerships
Liaison between Corporate Call Center and TravelSmith. Lead training of a 100+ person Call Center
Integrate new tools, technology and marketing best practices into our on-line business to insure we are staying ahead of competition and exceeding our customers expectations
Lead the analysis that drives valuable insight into customer and non-customer behavior - both for Marketing applications and for other areas of the business especially merchandising and creative
Participate in long range strategic planning and develop shorter range tactical plans to insure our continued success
Develop and mentor marketing team. Make sure talent is in place, set lofty goals, and insure the team and its members succeed and grow
Collaborate with other departments in campaign level marketing efforts, leading marketing team and peers in successful implementation thereof
As a member of TravelSmiths Management Team, participate in setting the overall direction of the company, protect its brand equity, respect its culture
Work within CBI to share and implement best practices, reduce redundancies, share successes and opportunities
Other responsibilities as directed and necessary for the business
Qualifications:
Knowledge, Skills & Experience:
Bachelors degree in related field (MBA a plus)
12+ years in classical brand marketing with a meaningful entrepreneurial experience preferably in the direct to consumer arena
6+ years of senior management experience with full P&L responsibility
Consummate knowledge of direct marketing with strong Web 2.0 experience
Deeply ingrained experience with brand and branding aspects including voice and visual branding
Advanced skills in Microsoft Office
Very strong analytical skills including a strong foundation in basic applied statistics
Leader Demonstrated pattern of motivating and focusing a team of highly talented individuals.
Team builder Demonstrated ability for attracting key talent, define individual roles, develop and promote from within, create an esprit-de-corp.
Collaborator Ability to address contentious issues without provincial focus. Work with peers to develop well thought out solutions that enhance the brand and value the input of the group.
High energy Maintains a healthy but enhanced level of intensity, sensitive to deadlines, excellent follow-up and follow through. A true bias for action.
Collegial Fits the TSO culture and embraces the values.
Risk taker Not afraid to take the calculated risks required to move the business forward. Knows how to set up and monitor tests/controls to measure impact of decisions.
Well-rounded Able to effectively maintain a healthy work/life/accomplishment balance that represents the whole individual, his/her experiences, passions, and unique outlook on life.
Current Up to date on emerging channels and technologies
Bright and Creative Thinks outside the box; assimilates new processes and approaches with ease.
Innovative Thrives on change and is inspired by new challenges.
Meticulous planner Must be able to develop inspired marketing plans.
Comments:
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com.
Image:
Employer:
TravelSmith Outfitters
Contact:
Human Resources
Address:
773 San Marin Drive
Suite 2300
Novato, CA 94945
Email:
jobs@travelsmith.com
Website:
http://bit.ly/YGjK8y
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