National Etailing and Mailing Organization of America - National Etailing and Mailing Organization of America
Senior Manager, Business Analytics

Job Postings From Our Member Companies Title:
Senior Manager, Business Analytics

Post Date
1/25/2012

Expiration Date
3/24/2012

Details:
Under Armour is seeking a Senior Manager, Business Analytics to work within the Marketing Department on the E-Commerce team. This leadership position is responsible for supporting and informing the E-commerce team through data analysis, queries, report writing and assisting us in building, utilizing and maintaining a Marketing Data Warehouse. Must have degree in Business, Statistics, Mathematics or IS and 4+ years of database marketing experience. Must possess strong analytical skills and be able to interpret large quantities of data to support marketing program execution.
What does this opportunity give me?
• Chance to work in a fast-paced, dynamic environment
• Ownership. Own your job and be accountable for your work.
• Exposure. The ability to partner with business units across the organization.
• Growth. Potential for career growth is a company initiative.
• Pride. Work for a brand that delivers a consistent message every day.
What will I do at UA?
• Provide in-depth analytics and reporting on the direct-to-consumer programs currently in place
• Develop and maintain an order allocation process and attribution model for improved intelligence about the customer’s path to purchase
• Develop and maintain consistent marketing metrics to guide investment across the various acquisition and retention programs at UA – including cost-per-acquisition and long-term-value metrics
• Work with Financial Planning and Analysis resources to forecast the UA.com business and inform periodic adjustments to forecasts
• Assist in pro-forma or “what if” analyses as we vet new marketing programs or partnerships
• Inform the build of a Marketing Data Warehouse – either with in-house resources and data or in conjunction with a third party
• Analyze and report on customer file composition and growth
• Use data mining skills to analyze and report on acquisition, retention and lifetime value – including product category and channel analyses
• Facilitate linkage between our various repositories of customer information to enable a single view of customer behavior and value: (Epicor, Right Now Technologies, Marketing Datawarehouse, Business Warehouse, Omniture etc.)
• Ad-hoc analysis, exploratory analysis, query building and report writing – improving and automating existing reports
• Provide competitive analysis/benchmarking/monitoring
• Qualitative/quantitative customer research/surveys


Qualifications:
What does UA need from me?
• Ability to lead and build a great team of analysts
• Thorough knowledge and use of Under Armour’s customer, order and item database tables and reporting tools
• SAP and BW background (or similar expertise)
• Expert level BI tool skills (Business Objects preferred)
• Knowledge of SQL will be a plus
• Ability to retrieve and analyze large amounts of data
• Advanced knowledge and use of Microsoft Excel for presentation of reports and data
• Thorough understanding database structure and operations
• Understanding of workflow management concepts and practices
• Strong organizational skills and attention to detail
• Autonomous and a self-starter
• Strong problem solving, decision making and analytical ability
• Demonstrated flexibility- adapts to a changing work environment
• Must be willing to work in a fast-paced environment with an openness to change as our company grows
• Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment
• Experience working with a variety of databases and creating queries from multiple data sources is a plus
• Experience working in an Ecommerce/catalog/retail environment a plus
• Experience using statistical techniques to analyze customer behavior and conduct marketing analysis and testing
• Modeling skills (CHAID, regression etc.)
• Experience with segmentation tools


Comments:
What else do I get?
• Comprehensive benefits program
• Amazing company culture and team environment
• Guard rails to work between, not a box
• Ownership in the brand with our Employee Stock Purchase Program

Under Armour is an Equal Opportunity Employer and we are committed to diversity in the workplace. We encourage qualified diverse candidates to apply. Under Armour does not discriminate against any candidate on the basis of race, gender, disability, religion, national origin, age, or any other protected category.


Employer:
Under Armour

Website:
http://www.uabiz.com/careers/careers.cfm








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