Job Postings From Our Member Companies Title:
Marketing/E-Commerce Leader

Post Date
12/6/2011

Expiration Date
3/6/2012

Details:
LOOKING FOR A NEW ADVENTURE?

Chart Your Course for THE TERRITORY AHEAD

The Territory Ahead is a leading specialty apparel catalog, e-commerce, retail and electronic retailing company known for our unique, high-end, casual clothing.

Our culture is as unique as our products and service. We wear the clothes we sell, and we live the spirit of our brand: casual, comfortable, and colorful.

The talented individual to join our team will play a key senior management leadership role in the development and implementation of strategic marketing strategies for catalog, marketing partnership and e-commerce channels.

ESSENTIAL FUNCTIONS

JOB SUMMARY:

* Grow core business by maximizing all aspects of catalog circulation and the web including optimal contact strategy, expanding prospect universe, utilization of non-traditional sources of names

* Expand brand awareness through ROI driven marketing techniques This could include other media, publicity, licensing, strategic alliances and other innovations

* Integrate new tools, technology and marketing best practices into our on-line business to insure we are staying ahead of competition and exceeding our customer's expectations

* Lead the analysis that drives valuable insight into customer and non-customer behavior - both for Marketing applications and for other areas of the business especially merchandising and creative

* Participate in long range strategic planning and develop shorter range tactical plans to insure our continued success

* Develop and mentor marketing team. Make sure talent is in place, set lofty goals, and insure the team and its members succeed and grow

* Collaborate with other departments in "campaign" level marketing efforts, leading marketing team and peers in successful implementation thereof

* As a member of TTA Management Team, participate in setting the overall direction of the company, protect its brand equity, respect its culture

* Work within CBI to share and implement best practices, reduce redundancies, share successes and opportunities

* Other responsibilities as directed and necessary for the business

KNOWLEDGE, SKILLS AND EXPERIENCE

* BS/BA in related field (MBA a plus)

* 10+ years of marketing and circulation experience in a direct marketing environment

* Thorough understanding of circulation techniques, sales tracking methods, buyer acquisition cost analysis, and customer lifetime value (LTV)

* Previous experience managing e-commerce

* Consummate knowledge of direct marketing with strong Web 2.0 experience

* Deeply ingrained experience with brand and branding aspects including voice and visual branding

* 5-7 years of senior management experience with full P&L responsibility

TECHNICAL SKILLS REQUIRED:

* Advanced skills in Microsoft Office

* Very strong analytical skills including a strong foundation in basic applied statistics

* Understanding of data structures and data mining techniques

SKILLS:

* Leader -- Demonstrated pattern of motivating and focusing a team of highly talented individuals.

* Team builder -- Demonstrated ability for attracting key talent, define individual roles, develop and promote from within, create an esprit-de-corp.

* Collaborator -- Ability to address contentious issues without provincial focus. Work with peers to develop well thought out solutions that enhance the brand and value the input of the group.

* High energy -- Maintains a healthy but enhanced level of intensity, sensitive to deadlines, excellent follow-up and follow through. A true bias for action.

* Collegial -- Fits the TTA culture and embraces the values.

* Risk taker -- Not afraid to take the calculated risks required to move the business forward. Knows how to set up and monitor tests/controls to measure impact of decisions.

* Well-rounded -- Able to effectively maintain a healthy work/life/accomplishment balance that represents the "whole" individual, his/her experiences, passions, and unique outlook on life.

* Current -- Up to date on emerging channels and technologies

* Bright and Creative -- Thinks outside the box; assimilates new processes and approaches with ease.

* Innovative -- Thrives on change and is inspired by new challenges.

* Meticulous planner -- Must be able to develop inspired marketing plans.

* Grow core business by maximizing all aspects of catalog circulation and the web including

Please apply on-line at www.territoryahead.com .
Select Careers at the bottom of the page under "Home."

Under the "Location" drop down menu please select "The Territory Ahead - Corporate Office, Santa Barbara, CA"

Opening will remain posted until 2/6/12


Employer:
The Territory Ahead

Website:
www.territoryahead.com