National Etailing and Mailing Organization of America
Spring Summit - Boston, MA
March 14-16, 2018
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Email Marketing Specialist

Title:Email Marketing Specialist
Post Date:04/19/17
Location:Boston, MA
Details:Status: Full-time professional position
Reports to: Digital Channel Director


POSITION DESCRIPTION
The Marketing Analyst 1 will support the organization by deploying emails, compiling data, updating/publishing reports and selecting names in support of specialized campaigns. This is a mid-level marketing role ideally suited for someone who is looking to apply their quantitative and analytical mind to email marketing. The ideal individual will have a four year degree in marketing and 1-2 years experience in scheduling, deploying and reporting email activity.

ESSENTIAL FUNCTIONS
● Create and maintain the email marketing plan and calendar for the organization
● Design and maintain email automation for triggered email campaigns
● Manage the email Journeys interest focused email campaigns
● Report on performance of marketing email campaigns
● Extract and pull data from survey monkey for survey analysis
● Deploy Road Scholar marketing emails
● Create, maintain and update marketing reports as needed
● Generate analyses around specific campaigns
● Assist with analyzing survey data
● Assist with Internet marketing programs as needed
● Overall support and special projects as needed and assigned to marketing team

REQUIRED EXPERIENCE, SKILLS and COMPETENCIES
● BA/BS degree in marketing
● MS Office applications and skilled in Excel
● 1-2 years email marketing experience
● Familiarity with Unica campaign management software is a plus
● Self-starter with ability to stay focused while performing heads-down work
● Analytical, strategic, innovative and flexible team player
● Must be authorized to work in the U.S. unrestricted — indefinitely

PHYSICAL REQUIREMENTS
Standard office setting. Will spend an extended period of time sitting and using a computer. May also spend extended time on the telephone or operating other office machines requiring eye-hand coordination and finger dexterity. Will require computer literacy of Microsoft Office products, Internet Explorer and other software applications.

*The above is intended to describe the general content and requirements of work being performed by people assigned to this classification. It is not intended to be an exhaustive statement of all duties, responsibilities, or skills required of personnel so classified.
ROAD SCHOLAR SUPPORTS DIVERSITY IN OUR STAFF, PARTICIPANTS AND PROGRAMS.
Qualifications:REQUIRED EXPERIENCE, SKILLS and COMPETENCIES
● BA/BS degree in marketing
● MS Office applications and skilled in Excel
● 1-2 years email marketing experience
● Familiarity with Unica campaign management software is a plus
● Self-starter with ability to stay focused while performing heads-down work
● Analytical, strategic, innovative and flexible team player
● Must be authorized to work in the U.S. unrestricted — indefinitely

PHYSICAL REQUIREMENTS
Standard office setting. Will spend an extended period of time sitting and using a computer. May also spend extended time on the telephone or operating other office machines requiring eye-hand coordination and finger dexterity. Will require computer literacy of Microsoft Office products, Internet Explorer and other software applications.

*The above is intended to describe the general content and requirements of work being performed by people assigned to this classification. It is not intended to be an exhaustive statement of all duties, responsibilities, or skills required of personnel so classified.
ROAD SCHOLAR SUPPORTS DIVERSITY IN OUR STAFF, PARTICIPANTS AND PROGRAMS.

Please visit the Road Scholar website to apply.
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Employer:Road Scholar
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