Job Postings From Our Member Companies Title:
Sr. Marketing Analyst- Retention

Post Date
11/22/2016

Expiration Date
1/22/2017

Details:
POSITION SUMMARY:
Execute offline marketing programs and analyze performance of segmentation and tests. Optimize ad spend on customer retention, reactivation and acquisition programs. Help develop others within the organization and maintain best practices within the team.


DUTIES/RESPONSIBILITIES:

• Support execution of segmentation for marketing campaigns from targeting through execution
• Execute contact plan based on predetermined criteria
• Execute a variety of customer acquisition / customer retention programs
• Evaluate competitors to learn best practices and understand changes in the marketplace
• Report on customer performance
• Report on results of all campaigns including financial results
• Execute test programs as needed including stream testing
• Report on all test results
• Represent the Marketing team as needed in cross-functional projects
• Help determine testing opportunities
• Collaborate with online marketing to ensure that offline programs are driving qualified traffic and sales volume to all channels
• Support cross channel consistency for marketing programs
• Help develop Marketing Analysts and ensure they are following best practices


Qualifications:
MINIMUM QUALIFICATIONS:
• Bachelor’s degree, 3+ years of Fulltime Marketing experience required
• Strong Microsoft Excel skills required; other data analysis tools a plus
• Analytical background
• Passion for driving business results through a combination of analysis and connection with our customer
• Ability to handle multiple projects in a deadline driven environment
• Excellent written and oral communication skills


Please apply at https://fbbrandscareers.silkroad.com/ today!!

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Employer:
FullBeauty Brands

Website:
http://www.fbbrands.com/