Job Postings From Our Member Companies Title:
Direct Response Marketing Manager

Post Date
9/15/2016

Expiration Date
11/14/2016

Details:
About Us:
Nueske’s Applewood Smoked Meats, Inc., is widely known and honored by culinary experts and chefs for the superb quality and rich, smoky flavor of our Applewood smoked bacon, ham, poultry, sausage, and other premium quality specialty meats. We are also known as one of the premier employers in the Central Wisconsin area and we are currently seeking to add a Direct Response Marketing Manager to our team. This is an opportunity to become a key player to support the artisan smoking process that has made Nueske’s what it is today!

Position Summary: The Direct Response Division markets directly to consumers via web, email and catalog marketing channels. The Direct Response Marketing Manager will work to create, forecast and implement catalog, e-commerce and company store sales campaigns with the overall goal of achieving division sales and profit goals. The Holiday season represents a significant focus in terms of planning and execution due to the high seasonal order volume.


Qualifications:
Duties & Responsibilities
• Develop and create marketing budget sales goals by month/year for mail order and store collaborating with key partners
• Develop and distribute analytic KPI assessments of all division sales campaigns, results of which provide critical business insights and actionable findings
• Provide guidance to Catalog Operations Manager and Ecommerce Manager in development and implementation of productive circulation plans
• Work with mailing list brokers and cooperative representatives to gather valid background on prospect list segments; create list models that lead to productive prospect marketing
• Build quantities of critical in-house customer list segments to deliver optimum sales from marketing campaigns
• Maintain high levels of hygiene on in-house customer files; manage mail list merge/purge and buyer matchback activities

• Track and analyze catalog marketing costs; create product demand and order forecasts for all division sales campaigns
• Assist Catalog Operations Manager as necessary in contact planning, preparing RFP for catalog printing, print bid analysis and management of non-catalog specialty mailings
• Create and maintain master division calendar including all planned sales campaigns for catalog, ecommerce and retail store profit centers
• Work with Direct Response Division Director, Merchandise Manager, Fulfillment Team to integrate merchandising and marketing strategies, achieve division sales and profit goals
• Maintain open communications with Director, Direct Response Division, President/COO and all management team members to address and overcome operating issues and difficulties; develop and maintain positive internal relationships to minimize negative effects of “communication by impression”
• Assure that all actions taken with regard to direct report and associates are in accordance with established company policies
• Perform special assignments as requested by Director, Direct Response Division or President
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Initiate market research studies or analyze their findings.
• Determining how a system should work and how changes in conditions, operations, and the environment will affect the outcomes.

Position Requirements
This position requires a seasoned marketing manager with at least 5-7 years’ experience managing catalog and email circulation, customer acquisition and retention in a business-to-consumer catalog/ecommerce company or division. Successful candidate will have well-developed skills in catalog/ecommerce contact and circulation planning, and comprehensive analytic assessment. Proven leadership and relationship-building skills, marketing degree and/or equivalent experience required. In addition, strong computer skills to perform work in databases, spreadsheets and develop presentations is required.

In addition to an excellent work environment, we offer a comprehensive wage and benefit package, employee discount on our product, and above all, the ability to be a part of a dynamic, growing team and part of one of the finest bacon companies in the nation.
If you are interested in this position, please send cover letter and resume to:

Nueske’s Applewood Smoked Meats
Kristi Schildt
203 N. Genesee Street
Wittenberg, WI 54499

Email: Kschildt@nueske.com

Equal Opportunity Employer
No phone calls please

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Employer:
Nueske's Applewood Smoked Meats
Contact:
Kristi Shildt

Address:
203 N. Genesee Street
Wittenberg, WI 54499

Email:
Kschildt@nueske.com

Website:
https://www.nueskes.com/