National Etailing and Mailing Organization of America
Senior Analyst, Marketing Analytics

Job Postings From Our Member Companies Title:
Senior Analyst, Marketing Analytics

Post Date
8/24/2016

Expiration Date
10/24/2016

Details:
POSITION SUMMARY:

This role will be responsible for executing marketing business intelligence initiatives related to the
acquisition and retention strategies of the company. The analysis and reporting responsibilities for
this role include all FULLBEAUTY Brands titles. The position encompasses an analytical and research
capacity, as well as the ability to communicate clearly.

DUTIES/RESPONSIBILITIES:
- Measure and report on business productivity measures, including customer file growth by segment,
acquisition rates for new customers, and retention rates and rebuy rates among the installed base
of FBB customers
-Analyze marketing campaign effectiveness, including reporting at high levels
(monthly and seasonal roll-ups) as well as granular levels (segment etc.).
-Refresh and update periodic sales reports.
-Help build the annual Media Plan and develop sales bridges, waterfall reports,
customer counts, file health reports etc.
- Development, automation and maintenance of periodic “flash sales” reports (
daily/weekly/monthly/seasonal)
-Forecasting, projecting-to-complete and recalculating results in-season, in order to properly
trend and predict end-of-season and end-of-year results and outcomes
-Measure and communicate the outcomes of marketing tests
-Perform research, execute queries and work successfully with
raw data -- transforming it and converting it as necessary to support analysis
-Maintain reporting on list results – including list history reports for offline prospecting
-Support the preparation of business plans and periodic business reviews to executives,
vendors and stakeholders
-Ad-hoc reporting, project work and new report development as needed
-Liaise with peers in finance, merchandise, brand team, and marketing


Qualifications:
MINIMUM QUALIFICATIONS:
- Bachelor’s degree required. Degree or concentration in business, mathematics,
statistics and/or data analysis is a plus.
- 2+ years of practical business experience, preferably in a retail or multi-channel
marketing/analytics environment
- Excellent oral and written communication skills
- An exhibited capability to improve on a process, and to create and deploy reporting that improves
efficiency
- Ability to learn to be self-sufficient and “deep dive” to do the work of data acquisition as
well as an ability to analyze and communicate results clearly and effectively
- Ability to think critically and solve problems
- Proven ability to handle multiple projects in a deadline-driven environment
- Ability to work under pressure, manage frequent overlapping demands and show high
attention to detail
- Experience with BI tools, CRM tools, campaign management and/or data visualization
tools (e.g. SAS, SQL,Tableau, etc.) Expert Excel skills and proficiency with MS are prerequisites.
Experience with Visual DBA a plus.


Apply npw by visiting our website! https://www.fbbrands.com

Image:


Employer:
FULLBEAUTY Brands

Website:
https://www.fbbrands.com








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