Job Postings From Our Member Companies Title:
Retail Marketing Specialist

Post Date
5/12/2016

Expiration Date
7/10/2016

Details:
The Retail Marketing Specialist will be responsible for implementing retail marketing strategies under the direction of the Vice President of Marketing to increase store traffic via on-line and off-line tactics. The Retail Marketing Specialist will work closely with the retail store management to create brand-centric special events and in-store demonstrations. The Retail Marketing Specialist will also facilitate tour bus stops and store signage. The Retail Marketing Specialist will utilize education and experience to instill a sense of desire and/or nostalgia for products featured in the Lehman’s store by presenting relevant information in a manner focused on providing exceptional customer service and creating an outstanding first impression.

Duties & Responsibilities:

Advertising
o Feed content about the store and events to social media
o Schedule and produce advertising for local publications
o Establish and maintain excellent rapport with Tour Bus groups in order to increase the number of tourist stops and potentially increase sales
o Manage co-operative advertising initiatives with, but not limited to:
• Wayne County Conventions and Visitor’s Bureau
• Bes of Ohio’s Amish Country
o Ability to translate advertising message across many facets and to many different types/cultures of people

Event Planning / Public Speaking
o Implement retail market strategy under the direction of the Vice President of Marketing
o Attend local tourism events to promote business
o Maintain on-brand signage for the retail stores
o Plan seasonal and monthly events to increase revenue and store traffic
o Work closely with store management on seasonal sales and promotions of new products and product demonstrations
o Work with and maintain excellent rapport with local business organizations such as but not limited to:
• Orrville Area Chamber of Commerce
• Wayne County Convention and Visitors Bureau

Merchandising
o Ability to establish and maintain an excellent rapport with the Merchandising team in order to agree on:
• Highlighted products for sales/promotions
• Impact of increased traffic due to sales/promotions

Photography/ Graphics
• Oversee photo shoots by designing and directing
• Develop graphics and layouts for print advertising and e-commerce promotions
• Maintain archive of images, photos and previous work projects for reference

Customer Service
• Assist the Marketing Department in meeting key measurements for increased consumer awareness and sales
• Ability to interact with various vendors and customers during promotions/sales that will secure a positive experience and increase potential sales

Other duties as assigned


Qualifications:
Education
• Minimum of a BA/BS from an accredited college/university
• Significant coursework in Marketing, Business and/or Communication
• Various graphic design and social media formats

Experience
• Minimum experience required for this position is
o Bachelor’s Degree in Marketing or related field
o 2-5 years in Marketing or Tourism Marketing
• Graphic Design experience and knowledge of InDesign helpful
• Knowledge of Social Media mediums helpful
• Basic Office Equipment including but not limited to computer (and software)
Travel – must be willing and able to travel as needed for work related purposes, such as but not limited to:
• Trade Shows
• Tourism Events


Comments:
Please apply online.

Image:


Employer:
Lehman's

Website:
http://bit.ly/27h4Prm