Job Postings From Our Member Companies Title:
Site Merchandising & Marketing Manager

Post Date
4/26/2016

Expiration Date
6/9/2016

Details:
The Manager of Site Merchandising and Marketing is responsible for online content & creative merchandising for the NG Store website (www.ngstore.com). This position coordinates new product uploads, plans and executes site promotions, manages site content updates and works with a team of internal and external resources to produce necessary assets (images, copy, etc.). Manages E-commerce Content & Social Media Specialist.

Principal Responsibilities:

1. CREATIVE MERCHANDISING AND MARKETING (40%)

● Develop and execute merchandising campaigns and promotions based on organizational priorities, web analytics, sales data, key promotables, National Geographic initiatives, retail calendar, seasonality and inventory
● Plan and execute promotional content and creative asset production across all platforms (desktop, mobile, tablet)
● Merchandise site categories, ensuring new and key products are featured prominently across the site through category sort order, featured homepage & category page items, cross-sells and landing page assortments
● Manage external creative resources and work with internal creative teams for projects (designers, copywriters, agencies) to complete merchandising and marketing projects to meet the schedule & business goals
● Write copy as needed for promotional content, offers and marketing campaigns
● Coordinate landing pages for special initiatives, including choosing products, setting timelines, and working with members of the team to produce all required elements
● Assist and coordinate with the Ecommerce Marketing Team with the creative direction and product assortments for emails and paid search landing experiences
● Manage the implementation of NG Online Store promotions and ensure the web team completes all promotional planning calendar tasks on time
● Perform and manage the acquisition and creation of all required assets for promotions including copy, art, and tracking URLs
● Lead weekly web and multi-channel merchandising and creative planning and promotion meetings
● Ensure editorial content, merchandising, and marketing promotion calendar and other team documents are up-to-date at all times
● Create and maintain a weekly/monthly promotional calendar during Q1-Q3 and daily during Q4
● Oversee and participate in the testing of all site content in coordination with site refreshes, functionality and marketing/merchandising initiatives
● Receive, prioritize & execute requests from executives. internal product team, buying team & marketing team. Requests may include: landing pages, reports, product page changes, new assortments, merchandising changes
● Maintain awareness of marketing trends as well as competitor websites and promotions/events

2. PRODUCT UPLOADS (20%)

● Create time lines and project manage new product uploads (~10 per year) and other site content updates, working with all members of the cross-functional team (internal product teams, buyers, planners, operations, web development, and creative) to deliver assets and streamline the production process
● Develop & maintain an annual calendar of product upload schedules, including deadlines for all members of cross-functional team
● Work with internal media product partners (books, maps, home entertainment) to gather all necessary information and assets for new media products
● Manage the on-site QA of web-only and catalog products, ensuring product pages are user-friendly and all functionality is performing as expected
● Work with web, merchandising & operations teams to identify and reduce process inefficiencies

3. ANALYSIS & REPORTING (20%)

● Help create and maintain seasonal reporting, visual presentations, and key learnings for all campaigns for both internal audience and strategic partners
● Analyze website statistics and disseminate the information to cross-departmental teams as appropriate including analysis and reporting of key user trends and conclusions/implications for business planning, Key Performance Indicators, and success of partner promotions
● Help write Holiday Recaps with high-level quantitative, qualitative data, and ideas to create a record of customer behavior and historical marketplace info for future planning
● Analysis and reporting of results for all merchandising and promotional efforts

4. MANAGEMENT (20%)

● Manage the E-Commerce Content & Social Media Specialist, who is responsible for the day-to-day management of the editorial calendar, NG Store blog, social media accounts (Twitter, Pinterest, Google+, YouTube), product uploads, and site maintenance.
● Project management and oversight of all E-Commerce marketing projects in JIRA. Optimize workflow and processes for efficient use of resources in order to increase productivity.


Qualifications:
Knowledge and Skill Requirements:

● Strong communication, interpersonal, analytical and problem-solving skills
● Detail oriented, self-motivated and resourceful, with a creative mindset
● Excellent communication skills--writing, speaking, and presentation
● Excellent project management skills
● Ability to manage multiple resources, priorities and a large volume of projects in progress at the same time
● Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
● Comprehensive understanding of the retail e-commerce landscape
● Understanding of the creative process & the amount of time needed to execute creative requests; ability to communicate this timing to key stakeholders; ability to find ways to meet extremely tight deadlines without jeopardizing important working relationships
● Knowledge of usability, design, copy, photography, marketing & e-commerce best practices
● Basic understanding of HTML
● Technical aptitude with web-based tools and proficiency with Microsoft Office Suite and SharePoint, including strength in Microsoft Excel (e.g., vlookup, text to columns)
● Experience with JIRA (or other issue tracking tools) and other project management tools
● Experience with Oracle Commerce Platform (ATG, Endeca, Experience Manager) or other similar commerce platforms, on-site search technology, and content management tools.
● Experience using web analytics software (e.g., Omniture/Adobe Analytics, Google Analytics, Crazy Egg, etc.)
● Analytical mind that can read, update, understand, and interpret business analytics.
● Excellent understanding of how to work effectively and meet team objectives with a diverse set of business stakeholders and present to individuals at all levels

Experience:
Ecommerce = 2-3 years
Online Merchandising = 1-2 years
Online and Social Media Marketing = 1-2 years
Creative Management = 2 years

Comments:
Division Description

National Geographic Partners LLC, a joint venture between National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, location-based entertainment, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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Employer:
National Geographic Partners LLC

Website:
http://bit.ly/1TuXkFz