Job Postings From Our Member Companies Title:
Digital Marketing Manager

Post Date
4/5/2016

Expiration Date
6/4/2016

Details:
Who We Are

Established in 1977, Country Casual Teak is the nation’s leading specialist in solid teak outdoor furniture. For two generations, our family business has provided durable, beautiful furniture solutions to homes, gardens, museums, businesses, parks, schools, and recreation areas across the country. After nearly 40 years in business, we maintain our long standing commitment to the highest standards of quality and customer service while earning the trust of architects and designers for durability and design excellence. Our history and reputation for excellence are reflected in the many prestigious spaces across the United States and around the world furnished by Country Casual Teak.

What We Are Looking For

Are you are searching for an opportunity to make significant impact as the driver of an e-commerce marketing team? Read on! Country Casual Teak is looking for a Digital Marketing Manager to manage our B2B and B2C internet marketing initiatives. You will be identifying, developing, and implementing effective marketing strategies to expand and retain our customer base, increase brand awareness, and drive revenue growth. You will work at both a strategic level (generating ideas for growth) and a tactical level (optimizing campaigns, analyzing performance data, and solving problems) across multiple teams.

Your Year 1 Goals

• Build an agile, well rounded e-commerce marketing team with the skills, competencies, and desire to achieve Country Casual Teak’s growth objectives.
• Develop and implement a comprehensive e-commerce strategy including:
o An email strategy to increase customer activation and retention, maximize customer lifetime value, and grow email revenue.
o Expanding SEO, SEM, and on-site research from basic functioning to key drivers of site awareness and conversion rates.

Your Ongoing Job Responsibilities

• Lead, and motivate staff, providing clear direction and actively coaching direct reports to meet and exceed performance goals.
• Manage and optimize the user experience of our e-commerce website. Manage the website ticket system and be the liaison between marketing and the outsourced development team for backend problems, features and updates.
• Making decisions based on analytics and marketing trends, develop and implement marketing strategies and campaigns for SEO, SEM, and mobile search to increase site traffic, visitor conversion rate, and average order size.
• Collaborate with the Executive team, Sales, and Product Development to generate content strategy for all marketing channels and ensure all channels consistently represent the Company’s brand image.
• Oversee the deployment of all email marketing campaigns, including regular trade and retail programs, trigger campaigns, and special event campaigns
• Define marketing metrics and KPI’s. Measure, analyze, and report performance of all marketing campaigns to continuously improve campaign effectiveness and ROI.
• Project-manage the marketing calendar to ensure all activities occur as planned and that campaigns and projects are executed on time.


Qualifications:
What You Need

• Passion for what you do and the desire to make an impact.
• Bachelor’s degree in marketing, advertising, business or communications.
• 7+ years digital marketing experience with an e-commerce company translating analytics into the development, execution of digital marketing programs:
o Email marketing
o SEM and SEO
o Website optimization
o Online sales and advertising
• Knowledge of e-commerce best practices to exceed revenue growth objectives
• Excellent understanding of Google Analytics and SEO tools. Highly proficient with Excel.
• Working knowledge of the Magento e-commerce platform a huge plus
• Solid understanding of market segmentation and A/B and multivariate testing and analysis
• Capacity to effectively influence within a collaborative, cross-functional team.
• Ability to manage internal and external projects to schedule and budget
• Track record of successfully hiring, coaching, and mentoring team members.


Comments:
Why You Want to Work at Country Casual Teak

• Our People: Bright, dedicated, customer focused, and passionate about what they do.
• Our Products: We design and manufacture the highest quality teak outdoor furniture using ecologically grown and harvested timber from countries with an official commitment to sustainable management of their national timber resources.
• Our Past: We’ve been in the business of teak furnishings for over 35 years. Our employees and customers know they can count on us.
• Our Future: We’re excited about our future! We continue to expand our customer base, increase revenue, and bring new products to the market.
• Our Core Values:
o Integrity
o Passion for Excellence
o Client Focus
o Teamwork
o Accountability
o Positive Attitude


Please apply online

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Employer:
Country Casual Teak

Website:
http://www.countrycasualteak.com/employment-information/jobposition/view/id/6/