Job Postings From Our Member Companies Title:
Digital Marketing Manager

Post Date
1/26/2016

Expiration Date
3/25/2016

Details:

The Digital Marketing Manager (DMM) is a new, critical and exciting position on our Marketing team. You will shape the future of all things Digital at Lehman’s, a company that has been very focused in growing our direct business through offline means (primarily catalog) to date. We are looking for someone with an entrepreneurial spirit, someone who can see an opportunity and seize it, to drive significant growth in quality web traffic and online sales.

It all starts with our website and the DMM will own our cloud based ecommerce platform and all 3rd party integrations. You will actively manage the site and drive for increased conversion by working together with our Marketing, Merchandising and IT teams.

The DMM will also own all digital marketing channels and vendor relationships. SEM, SEO, CRM, CSE and Affiliates are all in play as you create and execute strategies to drive for significant performance increases in New Customer Acquisition, Customer Retention and Engagement. You must be a data driven marketer and have a friendly relationship with numbers. Success will be judged by the growth of our online business as well as the integration of our (2) retail stores online.

• Ecommerce Platform Management – Day-to-day management of our ecommerce platform including all third party integrations to ensure we have a fully functional and highly converting ecommerce site.

• New Customer Acquisition – Drive higher levels of quality new traffic to the site and convert that traffic into higher levels of New Customers. Utilize any/all marketing channels to accomplish this task (SEM, SEO, CRM, CSE including Amazon, Affiliates, Social, Retail, etc.).

• Existing Customer Retention and Engagement – Drive higher levels of retention and engagement with our existing customers. Utilize any/all marketing channels to accomplish this task (CRM, Social, Retail, etc.).

• Bring a Testing Mentality – Be strategic but always be testing. Landing page testing, A/B site testing, subject line testing, etc. Success means consistently trying new initiatives and learning along the way

• Data Driven Decision Making and Reporting – Strong use of data to make decisions, accurately analyzing campaign performance leveraging that data, then reporting on campaign performance in an easily understandable way for business partners who may not be as data savvy.

• Collaboration with Marketing, Merchandising, Retail and IT Teams – Work closely and extremely well with all of Lehman’s to advance our online presence.

• Partner Management – Required to successfully manage and grow relationships with vendors, service providers and Lehman’s employees in other Lehman’s departments and locations.

• Budget Management – Responsible for executing marketing campaigns and initiatives within the approved budget.

• Digital Thought Leader – Stay current on happenings in the digital marketing and ecommerce space, share that knowledge with the corporation.

• Other duties as assigned


Qualifications:

Education & Experience
• 3-5 years of Digital Marketing experience is required
• Traditional Direct Marketing experience (catalog) is a plus but not required
• BA/BS with significant coursework in Business and/or Marketing

Hard Skills
• Solid understanding of the current digital marketing landscape and how small/medium sized retailers can leverage it to grow online
• SEM, SEO, CRM, CSE, Social knowledge required
• Amazon Marketplace skills a significant plus but not required
• Data driven marketer – must be able to leverage data to solve problems and create digital marketing strategies that drive quality web traffic and online sales growth
• Google Analytics knowledge required, must have good analytical skills
• Excellent time management and organizational skills, ability to work under deadlines
• Active listening
• Strong computer skills required with the ability to quickly learn and adapt to new software
• Strong Microsoft Excel skills for processing data, creating forecasts, reports, etc.
• Must be able to read, comprehend, and speak the English language.

Language
• English – must be able to communicate and understand the English language utilizing any and all forms of communication (written, verbal, visual, etc.)

Schedule
• Must be willing and able to work assigned (minimum of 40 hours per week) schedule as defined by supervision based on staffing needs

• Flex and remote scheduling will be considered but not at the inconvenience of the larger Marketing team
• Dependability - must be willing and able to maintain proper attendance and punctuality standards; must be reliable, responsible and fulfill all employment obligations

Travel – must be willing and able to travel as needed for work related purposes, such as but not limited to:
• Training Purposes
• Trade Shows


Comments:

Benefits Package:
• Health Insurance & HSA
• Dental Insurance
• Vision Insurance
• Life/AD&D (company paid)
• Long-Term Disability (company paid)
• Tuition Reimbursement
• 401(k)
• And more!

Please apply online

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Employer:
Lehman's

Website:
http://bit.ly/1UoCXJX