Job Postings From Our Member Companies Title:
Campaign Manager

Post Date
7/30/2015

Expiration Date
9/28/2015

Details:
Overview:
It’s an exciting time to work in the marketing department at Boden. The clothing business founded in 1991 to make people’s lives a little lovelier is now a global brand. But with the competition snapping at our heels, we’re looking for a Campaign Manager to grow our active customer base and deliver a strong return on investment.

Boden customers are an intelligent and demanding bunch that expect quite a lot from our campaigns. To lead our campaign team you’ll need to demonstrate a track record of planning and executing ‘stand out’ direct mailing and email campaigns.
You’ll also be expected to dabble in data selections and customer segmentations – allowing you to base your decisions on serious marketing analysis.

As a multi-channel marketer, your knowledge of customer retention and acquisition initiatives will be bang up to date – and you’ll be bristling with ideas about how to increase the loyalty of the people who wear our clothes. As well as being an effective manager of people, you’ll be comfortable at handling a sizable budget and have the confidence to sell your campaign proposals to colleagues in the marketing department and beyond.

If this sounds like you, dust off your resume, take a good look at our brand online (www.bodenusa.com) and send us a really good letter setting out your stall.

Summary Job Description:
Oversees the strategic planning and implementation of all US direct marketing contact strategies for both buyers and prospects. Drives the profitable growth of the US business through maximizing customer lifetime value, developing new marketing approaches, and building brand awareness in the US market.

Accountabilities & Measures

Develops and implements CRM strategies across all customer segments, including identifying new marketing opportunities, implementing new programs, and managing promotional offers that performance and
profitability objectives
• US sales growth
• US profitability
• Performance vs. budget
• Buyer retention

Oversees all catalogue circulation planning, model development, and list selections for buyers and prospects (recruitment).
Responsible for the investment of +$30 million direct marketing budget.
• US sales growth vs. budget
• US profitability vs. budget
• Expense/sales measurement
• Buyer retention

Drives new customer acquisition through cold list prospect catalogues, including oversight of paginations, formats, and marketing messaging, and through partnering with 3rd parties.
• Buyer file growth
• New buyer counts

Manages US customer database and data processing.
• Monthly file snapshots
• Weekly/seasonal sales reporting

Hires, develops, motivates and retains staff.
• US sales growth
• US profitability - Performance vs. budget

Works closely with UK counter-part to align US and UK marketing efforts, CRM database development, and IT requests.
• US sales growth
• US profitability -Performance vs. budget


Qualifications:
Competencies
Leadership and Direction
Customer and Brand Focus
Flexibility and Change
Working Together
Challenge and Creativity
Self –Awareness & Personal Development

Key Skills
Planning & Delivery
Commercial Awareness
Developing Strategy
Analysis & Decision Making
Managing People & Performance
Negotiation
Communication

Experience/Knowledge
5-7 years in direct marketing Experience leader in retail industry Strategic thinker
Strong financial and analytical skills Excellent communication Accomplished presenter
Solid negotiator and influencer

Qualifications
Degree in business or similar

Scale and Scope
Team of 2-3
$20 million print budget Close liaison with UK team



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Employer:
Boden USA
Contact:
Cindy Marshall, President, SHINE Strategy

Work Phone:
802-768-8788

Email:
cindy.marshall@me.com