Job Postings From Our Member Companies Title:
Director of Marketing

Post Date
7/23/2015

Expiration Date
9/21/2015

Details:
Retail Concepts, Inc. is a leading, privately owned, specialty retailer which operates as Sun & Ski. Our stores and website are intensely merchandised destinations for outdoor lifestyle and active customers. Sun & Ski is positioned to provide not only the equipment and accessories for enthusiasts’ activities, but also the lifestyle apparel and footwear desired by outdoor, active and contemporary customers. The company operates 30 stores (with two new locations under construction) in 13 states, sells on-line through sunandski.com and is headquartered at 10560 Bissonnet Street-Houston, Texas 77099 (near I-59 and Beltway 8 interchange).

We are currently searching for an innovative Director of Marketing. This is an amazing opportunity for a dynamic candidate who has significant experience and knowledge of digital, as well as, traditional media. The ideal candidate has hands-on experience in a retail and/or e-commerce environment and is looking for a larger, multi-market Omni-channel challenge!

Position Overview

The Director of Marketing (DOM) is responsible for the building of the Sun & Ski brand, which includes marketing of southern ‘all sports’ format, northern ‘ski and patio’ format and Joe Jones Sun & Ski ‘resort’ format. In addition, the DOM is responsible for web site marketing for sunandski.com and a future outdoor lifestyle furniture site.

Role Responsibilities

• Manage store marketing, including in-store, as well as, external marketing.
• Coordinate web marketing, including implementing new capabilities on new enterprise platform (MOZU).
• Develop and direct digital media strategies for social platforms and make recommendations for new digital techniques.
• Implement media strategy to accomplish ‘dual mandate’ of immediate traffic response and brand
building.
• Direct SEO and other techniques to maximize organic e-commerce traffic.
• Build affiliate relationships, develop strategies and offers to optimize business segment.
• Champion creative marketing/advertising agency relationships, while coordinating in-store and media requirements with keen eye towards effective response.
• Monitor and report on e-mail productivity, directing merchants, marketing/advertising vendors and
e-commerce team in ways to grow the business.
• Oversee traditional media buying, including print, outdoor, radio and television.
• Implement Customer Relationship Marketing (CRM) system and maintain CRM database
• Create CRM mail and e-mail strategy and tactics.
• Review store traffic and conversion on a regular basis to understand effectiveness of media and
messages.
• Drive store traffic of both return of existing customers and prospects.
• Regularly interface with store and district management to solicit feedback and ideas
• Supervise relationship with strategic marketing partners

Qualifications:
Candidate Requirements:

• Proficient with both traditional and digital media
• Analytical and problem solving skills, as well as, attention to detail a must
• Exceptional oral, written and interpersonal communication skills
• Successful history of building highly effective teams and executing marketing strategies
• Passion for activities such as ski/snowboard, cycling, water sports, surf/swim, skate/skateboard and
outdoor a PLUS

Comments:
Retail Concepts, Inc. offers excellent opportunities for growth. Benefits include a 401k plan, medical, dental, vision, life, flexible spending account 'cafeteria' plan, pet insurance, employee purchase discounts, as well as, paid vacations and holidays. All prospective employees must submit to a criminal background check and drug screen.

Image:


Employer:
Retail Concepts, Inc.
Contact:
Cindy Marshall

Email:
cindy.marshall@me.com

Website:
http://www.sunandski.com/