National Etailing and Mailing Organization of America
Marketing Specialist

Job Postings From Our Member Companies Title:
Marketing Specialist

Post Date
6/4/2015

Expiration Date
8/2/2015

Details:
The Marketing Specialist will assist with all aspects of catalog and email marketing drivers. Responsibilities will include implementation of email campaigns, catalog circulation preparation, and customer file analysis. They will serve as backup to the Assistant Marketing Manager.

RESPONSIBILITIES:
• Email campaign implementation and analysis: Working at the direction of the Brookstone Assistant Marketing Manager, implement email campaigns by testing links, assigning customer segments, and scheduling emails. Assist in merchandising the emails by checking product inventory and running product sales reports. Support Assistant Marketing Manager with set up of email tests and new trigger emails. Set up promotion codes in website content manager. Write up creative requests for email campaigns. Prepare daily and weekly campaign reports and analysis. A significant amount of work will be done within our email provider’s UI to be able to set up these campaigns and report on them.

• Catalog support: Work with the Brookstone Assistant Marketing Manager as a backup for the catalog drivers’ circulation preparation. Will perform merge/purge QC, list pulls, and promotion management. Pull ad-hoc reports and perform analyses in support of the Assistant Marketing Manager.

• Email File Health: Perform analysis of the email customer list to determine growth, attrition, response, and valuable segments of our house list. Analyze opt-out survey for trends. Support efforts to grow the list and onboard new members.

Qualifications:
• BA or BS Required with a minimum 3.0 GPA
• Strong computer skills – specifically Excel & Word
• Solid communication skills
• Strong time management skills
• Prior analytical experience, html coding, internet marketing a plus


Comments:
QUALIFIED CANDIDATES may apply on line at hr@brookstone.com

Please include in the title of the email your name and position you are applying for. Also include a cover letter, resume and salary history /expectation.

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Employer:
Brookstone

Email:
hr@brookstone.com

Website:
http://bit.ly/1L839rJ








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