Job Postings From Our Member Companies Title:
Director of Digital Marketing

Post Date
5/18/2015

Expiration Date
7/16/2015

Details:
Orvis is seeking a digital marketing leader who will champion our growing marketing programs for our US, UK and international ecommerce sales. The Director of Digital Marketing will develop, implement, measure and optimize the digital marketing investment portfolio to profitably acquire and retain customers. The right candidate will have demonstrated results in setting vision, leadership at propelling internal teams to successful results, and building effective agency and peer partnerships.

This position is a pivotal role at a time of transition in Orvis marketing. The company is investing more in digital marketing while it reduces its reliance on catalog marketing.

Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.

Company Interfaces:
Direct reports to this position include program managers for SEM, SEO, email, affiliate/re-targeting, among others. Key peer partners are in retail marketing/operations; catalog marketing; digital merchandising; social media; web content; technology and marketing data base. This position reports directly into the Vice President of Ecommerce/Digital. Our digital team is located in our home office in Sunderland, Vermont.

General Responsibilities:
This position is responsible for the strategic direction of digital marketing as well as for the development and successful execution of initiatives to meet or exceed the short and long-term goals of digital marketing at Orvis.
• Full P&L ownership for all digital marketing programs including but not limited to email; SEO; SEM; affiliates; re-marketing; CSE’s; and marketplace partnerships (Amazon and eBay).
• Creation of annual, six month, and monthly budgets supporting company goals. This includes demand and marketing investment by program as well as fixed and variable expenses management.
• Develop new customer acquisition strategy for digital marketing. This will include partnering with the data base marketing team to understand the lifetime value of digital customers by source.
• Develop new customer retention strategy to increase customer share of wallet.
• Own digital support of retail. Partner with store managers and retail management team to deliver effective store driving strategies. In addition, work with stores to improve multi-channel support including among other things improve our email capture rate in retail.
• Business owner of our re-launched international ecommerce initiative. Lead the development and implementation top country digital marketing programs.
• Work in close collaboration with digital merchants and web content and design to optimize conversion of key digital storefront landing pages.
• Develop and implement regular processes which increase efficiency, mitigate risk and reduce reactive situations.
• Creation of relevant reporting and analytics which provide insight into issues and opportunities leading to action.
• Select, negotiate and manage all external digital marketing vendors and programs.
• Management of product feeds to external users of content.

Key Performance Measurements:
• Digital Marketing demand
• Digital Marketing profitability
• Performance indicators relevant to each marketing program

Also critical determinants of success include:
• Philosophical alignment and support of the company core values.
• Attracts, develops and retains top talent.
• Ability to effectively build relationships with other functional leaders in the organization.
• High degree of respect and credibility both as a functional expert and as a leader.
• Maintains strong network of external resources.
• Ability to understand the complex; distill into compelling business strategies; and effectively communicate across the organization.

Qualifications:
• Enthusiastic self-starter who is comfortable working independently and as part of a team.
• Customer centric. Passion for the Sporting Traditions Lifestyle a plus.
• 6+ years of digital marketing experience as a channel/program manager, 3+ years managing direct reports.
• Previous hands on experience in one or more digital marketing functions. Has “grown up” in the digital space for a good portion of their career.
• Strong project management skills.
• Management experience of a small or mid-size team.
• Ability to grow professionally as the business grows.
• Strong network of external peers and experts in Digital Marketing.
• Never ending curiosity and love of learning. A passion for new technology and digital marketing.
• Experience in a multi-channel retail environment a plus.

Comments:
About Orvis - www.orvis.com
In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. As the longest-running mail order business in the United States, and with our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.

Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. Our Home Office is nestled in a beautiful valley, beside the Green Mountain National Forest. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.

Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits.

To learn more and connect with Orvis, please visit us online www.orvis.com.

Image:


Employer:
Orvis

Website:
http://bit.ly/1QXQCX8