Job Postings From Our Member Companies Title:
Marketing Manager

Post Date
4/15/2015

Expiration Date
6/14/2015

Details:
Reporting to the Director of Marketing, the Marketing Manager will be responsible for developing and launching Lenox Direct to Consumer Catalog and Direct Mail acquisition and retention campaigns. This specialist will research, select, and refine list rationales, list selections and customer database segmentation for these campaigns.
Working with the Director of Marketing and the Direct to Consumer Team, the Marketing Manager will serve as a key contributor to the development of the Direct Response Marketing strategy and tactics for direct mail, email and other DRM vehicles; including customer targeting, data segmentation set-up, review and QA, contact cadence, post production follow-up and campaign reporting with the goal to maximize customer engagement leading to increased response and profitability.
The Marketing Manager will report on and assist in analyzing program results to gain insights into successes, failures, and performance trend; react to opportunities and make appropriate recommendations and course corrections, as needed.
In addition, the Marketing Manager will assist with internet marketing plans and initiatives, Sweepstakes Campaigns, and Social Marketing.

Responsibilities:

• Develop and manage all Direct Mail and Catalog segmentation based on historical & behavioral analyses as well as new test initiatives.
• Plan & implement A/B promotional tests.
• Interact with the Database Manager for selection accuracy and housefile model testing.
• Maintain & develop relationships and planning strategies with third parties to acquire new customers through list rentals, models, and new avenues.
• Maintain marketing platforms and administrative setup to support all Direct to Consumer promotional schedules.
• Create daily/weekly/monthly reports to assist in marketing analyses.
• Monitor and present sales results in real-time as needed.
• Proof all online and offline creative for promotional accuracy.
• Work closely with the Director of Marketing to seek and develop new marketing avenues in the industry.
• Support the Director of Marketing with current and new marketing projects across all channels in the Direct to Consumer division.
• Develop and implement the Social Marketing campaign for the Direct to Consumer Division.
• Assist in developing the marketing design & merchandise plan for the Lenox.com website.
• Run quarterly sweepstakes for the Lenox.com housefile and acquisition campaigns.
• Conduct ad-hoc projects to support the goals of the division.
• Other duties as assigned.

Qualifications:
• Bachelor’s degree in Marketing or Business
• 2+ years customer segmentation experience
• Marketing campaign testing & analysis experience
• Proficient in MS Office applications including Word, Excel, Access, and Outlook
• Ability to pay close attention to details
• Ability to work in a fast-paced environment
• Ability to work in a deadline driven and team environment
• Strong interpersonal skills

Comments:
FOR CONSIDERATION PLEASE SUBMIT RESUME TO: lenox_hr@lenox.com or fax to 267-525-5618

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Employer:
Lenox Direct

Fax:
267-525-5618

Email:
lenox_hr@lenox.com

Website:
http://www.lenox.com/