National Etailing and Mailing Organization of America
SEO Marketing Senior Specialist

Job Postings From Our Member Companies Title:
SEO Marketing Senior Specialist

Post Date
3/13/2015

Expiration Date
5/11/2015

Details:
Brookstone is one of the nation’s most exciting specialty retailers, known for its high-quality, innovative products and gift ideas. Brookstone is committed to providing Customers with unique products that solve common problems in uncommon ways. And this philosophy translates into a corporate culture that’s collaborative, creative and receptive to new ideas.

Currently we are searching for an SEO Marketing Senior Specialist to work in our Merrimack, NH Headquarters. This is an excellent opportunity to work in a dynamic and challenging environment where you’ll have the opportunity to help shape a leading national brand and also enjoy a competitive salary/benefits package that includes a generous store discount. EOE

SUMMARY:
We are looking for a highly motivated team player to contribute to our success and growth. The SEO Marketing Senior Specialist is responsible for monitoring Search Engine Optimization (SEO) efforts and to support other eCommerce/SEM marketing programs as needed. The SEO Marketing Senior Specialist supports all aspects of SEO and organic search from content writing, strategy development, implantation, optimization, reporting and analysis. This includes estimating profit impact at the keyword level and managing to maximize return on investment, as well as making decisions about keyword and product focus based on data. The ideal candidate will be a self- starter, who can manage all detailed parts of SEO activities with a real desire to learn, and keep abreast new profitable search marketing channels and trends. The candidate will have at least 2 years of hands-on experience in online marketing with a heavy focus on copywriting/content writing, title tag, meta data creation across multiple product focuses. This is both a created and data-centric job that requires an analytical and detail oriented individual who is truly committed to mastering both the art and science of search marketing.

RESPONSIBILITIES INCLUDE:

• Lead SEO efforts, including execution of day to day best practices, audits and growth strategy.
• Oversee current SEO environment and create SEO strategy for long term goals and short term wins, leveraging industry best practices
• Coordinate with the IT team to ensure technical SEO best practices are implemented into the development process.
• Create requirements and technical documentations concerning processes for SEO
• Optimize site for traditional search along with mobile, vide, image and international search.
• Stay current on SEO news, trends, practices and new technologies
• Ongoing keyword research, analysis, recommendations and execution.
• Ass the competition for SEO tactics, identify where Brookstone can improve and develop appropriate strategies to execute.
• Using best practices to conduct extensive keyword research for growth and profitability
• Landing page and ad copy testing, split testing, and optimization to deliver best possible click through rates and conversion rates.

Qualifications:

Essential:
• 3-5 years of hands on experience with proven SEO search Marketing results on top of search engines
• Experience utilizing online direct response best practices to drive profitability
• Solid technical skills including Excel, and comfortable with new emerging technologies
• Strong analytical, organizational and communication skills essential
• Comfortable working in a collaborative, entrepreneurial team environment
• Experience analyzing/optimizing campaigns ensuring optimal ROI, including daily web analytics and conversion optimization
• Ability to work autonomously with little supervision
• Must be able to manage working on multiple project, tasks and changing priorities in a fast paces environment

Desired:
• Knowledge and experience with other inline marketing intitatives is a plus (Affiliate Marketing, Market Places, Shopping/PLA, SEO, Facebook and Display Advertising)
• Intergrating SEO techniques on a new website platform a plus
• Experience with new Google Shopping campaigns a plus

Comments:
QUALIFIED CANDIDATES may apply online at hr@Brookstone.com. Please include in the title of the email your name and position you are applying for. Also include a cover letter, resume, and salary history/expectation.

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Employer:
Brookstone

Email:
hr@Brookstone.com

Website:
http://bit.ly/1L839rJ








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