National Etailing and Mailing Organization of America
Creative Director, Plow & Hearth Brand

Job Postings From Our Member Companies Title:
Creative Director, Plow & Hearth Brand

Post Date
3/10/2015

Expiration Date
5/8/2015

Details:
The Creative Director will be directly responsible for upholding and advancing the visual identity of the Plow & Hearth brand across channels, ensuring the highest quality standards for print, digital, mobile, video and retail applications. S/he will be a creative, strategic leader for the business — continually assessing, optimizing and evolving the visual brand identity in close and critical partnership with peers in other key departments.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Duties and responsibilities of the position include but are not limited to the following:
• Oversee the branding and design quality of all visual elements for the Plow & Hearth brand
• Demonstrate cross-functional, strategic, and tactical leadership; ensure alignment and foster collaboration across all departments
o Ensure that creative execution meets business objectives as defined by VPs of Creative, Merchandising and Marketing
o Partner closely with Copy Director and Content teams to ensure visual expression aligns with content strategies
o Collaborate with Merchants to establish strategies for optimal product presentations, photography and seasonal themes across channels
o Stay current in understanding each brand’s customer demographics, buying trends and general marketing data
o Maintain awareness of marketplace and industry trends (across channels and technologies)
• Develop (and/or lead teams developing) concepts for new presentations across channels
o Evolve the visual identity of the brand and ensure relevance with ever-changing marketplaces, channels and audiences
o Manage projects from concept through completion, to include effective articulation of concepts and vision to all stakeholders and producers
o Promote best-in-class user experiences through effective design
• Lead teams in production of multichannel photography (with in-house and outsourced talent)
o Art direct and oversee photography, identify and scout locations, determine schedules, cast talent, deliver inspired presentations
• Work in close partnership with Interaction Design team
o Ensure all web and interactive efforts align with visual style guides for the brand
• Directly supervise and continually develop a team of print Designers and Art Directors
o Establish individual performance objectives that meet departmental/corporate goals.
o Coach and develop people in job related skills and personal development through work assignment, direct training, career discussions and regular feedback
• Manage day-to-day operations and deliverables of team
o Meet all deadlines and expectations re: creative deliverables, including working hand-in-hand with team
o Oversee color separation, retouching, press checks/printing
o Meet budgets set
o Continually evaluate and improve on processes
o Stay abreast of changes in technology which could advance our efforts and quality
• Serve as an ambassador for the company’s C.L.E.A.R. Values

Qualifications:
The requirements listed below represent the minimum knowledge, skill, and/or ability required, to perform job function:
• 8-10 years Art Direction and Design experience in the catalog, web and retail industries
• 4 year degree in related field or equivalent work experience
• Superior skills in brand development, design (print, digital), art direction and creative process
• Proven capabilities in leading teams — excellent leadership qualities combined with a seamless ability to contribute alongside the team when workloads dictate
• Work well under pressure, thrive in a multi-faceted work environment
• Exceptional communication and strong project management skills
• Advanced knowledge of Macintosh platform, Adobe Creative Suite (InDesign, Photoshop)
• Proficiency in use of Content Management Systems and Asset Databases
• Moderate level of experience in Microsoft Office (Excel, Word)
• Knowledge of web offset and rotogravure printing

Comments:
To apply for this opportunity, please follow this URL:
https://plowandhearth.applicantpro.com/jobs/194792-20503.html


Image:


Employer:
Plow & Hearth Brand

Website:
http://bit.ly/1D31NtR








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