Job Postings From Our Member Companies Title:
Print Media Analyst

Post Date
3/6/2015

Expiration Date
5/4/2015

Details:
The Company
One of the largest independent agency media planners delivering strategic solutions to meet and exceed ROI objectives utilizing cloud-based, state-of-the-art technology and purchasing clout.

The Position
The Print Media Analyst will support the account team with analysis and performance tracking for the advancement of client business. The ideal candidate is a critical thinker with a keen interest in
understanding data and identifying trends, provides insight, and has powerful analytic skills and excellent communication skills for client-facing presentations. The successful candidate will be an experienced print media analyst with minimum 7 years’ experience who is looking to be a key contributor and exercise their passion for numbers and data in a fun, strategic and fast paced environment.

Responsibilities
• Interpret sales and marketing data for a national telecommunications client in newspaper channel
• Oversee the tracking and reporting of client data on a daily, weekly, monthly basis to assess campaign performance
• Provide analytic insight and recommendations to improve “next time” performance
• Manage and optimize client media plan; provide sales forecasting based on analyzed trends and media opportunities
• Partner with the analytics and program management teams to build the framework for analytics ‘story’ and develop clear, easy to follow conclusions
• Develop predictive models, response curves, and test matrices
• Provide statistical guidance on test initiatives
• Build client presentations and data analysis summaries
• Maintain accuracy in all reporting, analysis, and communications
• Work with technology team to develop appropriate measurement, analysis, and reporting tools to support business objectives and improve time efficiencies

Qualifications:
Requirements:
• Bachelor’s degree in advertising, marketing, business or statistics
• Solid experience in advertising and/or agency with analytics background
• Strong analytical and problem solving skills with the ability to understand quantitative data
• Able to work independently and as part of a team
• Proficient user of all Microsoft applications, including Excel and PowerPoint

Comments:
Reports to: VP Analytics
Salary and bonus: DOE ($100K range)

For more information, please contact:


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Employer:
Victoria James Executive Search, Inc.
Contact:
Lynda L. Liner

Work Phone:
203.750.8838 x 103

Email:
lliner@victoriajames.com

Website:
http://bit.ly/1x1TabD