Job Postings From Our Member Companies Title:
Web Content Specialist

Post Date
3/18/2015

Expiration Date
5/18/2015

Details:
The Web Content Specialist is responsible for providing the hands on support for the proper execution of product and promotional content on the website. This position will manage the integrated content workflow coming from Merchandising, Marketing and Creative to insure that all requested content is flowing smoothly onto the site. The Web Content Specialist will become an expert in how to translate the marketing/merchandising calendar to the Demandware platform.
KEY RESPONSIBILITIES
• Partner with all cross functional teams to develop a seasonal calendar for the website including special promotions and editorial content.
• Partner with Senior Web Content Specialist and Director of Ecommerce to drive KPI’s through content, including conversions, click thru rates, average order value, unique visitors, and returning visitors through continuous refreshing of the content’s presentation on the site.
• Partner with Merchandising and Inventory Control to properly position merchandise on the site so we can maximize the sales from key items in key locations.
• Partner with Creative Team to develop engaging content graphic and copy execution that turn visitors into buyers, enhance customer loyalty, and support the Coldwater Creek brand.
• Partner with Marketing team to insure that promotions are executed as intended by setting up links, tracking codes, etc.
• Continuously make recommendations to Director of Ecommerce and IS on how to increase effectiveness of content management tools, including tagging, SEO links, etc.
• Organize and create set-up documents to load new products to the site.
• Coordinate with image management team on loading images for new items to the site.
• Provide support for on-site add-ons such as BazaarVoice, Certona, Monetate, etc. to insure they are functioning properly and give feedback on how we could improve execution of these tools.
• Assist in the execution of A/B testing, including proofreading and beta testing before these go live.
• Provide Director of Ecommerce with weekly status updates on all content projects.

Qualifications:
• 1 to 3 years of experience with loading content onto websites. Experience with Demandware is preferred.

Comments:
For any inquiries or to apply, please email a resume to jobs@coldwaterdirect.com

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Employer:
Coldwater Creek

Email:
jobs@coldwaterdirect.com

Website:
http://bit.ly/LQA86n