Job Postings From Our Member Companies Title:
eCommerce Email Marketing Manager

Post Date
3/1/2015

Expiration Date
5/1/2015

Details:
The Position: Responsible for strategic development, implementation, and management of email marketing strategies focused on generation incremental sales from established catalog / eCommerce business.

Responsibilities:
• Provide vision, strategy and leadership for the email marketing channel.
• Define, develop, and maintain email marketing plans, schedules and budgets for building incremental sales and maximizing cost effective email marketing programs.
• Partner with cross-functional business teams including planning, merchandising, design, and content management to identify and provide email marketing solutions to achieve business goals.
• Manage 3rd party relationship with email service provider including strategic planning sessions, day-to-day operations, delivery management, testing, reporting and optimizations.
• Manage creative process, content messaging, segmentation, and communication frequency.
• Oversee all re-marketing and event-based campaigns.
• Consistently analyze campaign results and provide optimization recommendations for improvement.
• Monitor deliverability metrics and implement tactics to maintain and grow user engagement.
• Develop/test new channels for future growth.
• Define best practices, set measurable objectives, ensure tracking/reporting capabilities, evaluate and reporting campaign results, and create P&L analysis.
• Monitor competitive activity and react to online trends and best practices.
• Support business development efforts including identification of prospects, management and optimization of relationships, and co-marketing where appropriate.

Qualifications:
Required Skills and Experience:
• 5 years of eCommerce/Internet related email marketing experience.
• Extensive management experience of B2C email program(s) with associated email database in excess of 2mm, annual distribution in excess of 100mm, and annual sales in excess of $5mm.
• Strong analytical and problem solving skills and fundamentals based on data-driven marketing tactics.
• Experience working with top-tier Email Service Provider (ESP) platforms (i.e. ExactTarget, CheetahMail, Responsys, etc.).
• Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability and CAN-SPAM/anti-spam legislation.
• Proven ability to work within in cross-functional organization and manage complex production schedules.
• Superior project management skills with an ability to interact, manage and motivate others to achieve high levels of productivity.
• Effective verbal and written communication skills.
• Self-motivated, analytical, organized, and detail-oriented.
• Advanced knowledge and proficiency with Microsoft Excel.
• Knowledge and experience in database marketing and consumer insights/data mining.
• Additional background in catalogs, merchandising and direct marketing would be valuable.
• BS/BA in eCommerce, Marketing or equivalent.

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Employer:
Victoria James Executive Search, Inc.
Contact:
Mary Rider

Work Phone:
203-750-8838 x110

Email:
mrider@victoriajames.com

Website:
http://bit.ly/17YSqxK