Job Postings From Our Member Companies Title:
Associate Marketing Manager, Campaign Strategy

Post Date
2/26/2015

Expiration Date
3/16/2015

Details:
You may not know us yet, but Boden sells colourful clothes that make people feel as good as they look. They’re designed in London, England where we bend over backwards to add touches that other brands find trifling.
In 2012 we opened the US Marketing office in Boston, Massachusetts to address the needs of our growing US business. We are a small but powerful team of engaged, interesting and fashion-friendly marketers focused on making every last customer happy. To help us recruit new customers and further our customer retention strategy on this side of the pond, we are recruiting an Associate Marketing Manager, Campaign Strategy.
The Associate Marketing Manager, Campaign Strategy will assist in the planning and implementation of the US direct marketing strategy. You will help drive profitable growth of the US business through detailed analysis of campaigns; testing new direct marketing strategies and customer targeting. Lastly, you will use your above average communication skills to build strong relationships with our partners and the UK-based team.

Responsibilities

• Implements circulation plans for both customer and recruitment catalogues, dm pieces and emails.
• Reports on catalogue sales performance and testing. Provides marketing analysis on customer and prospect performance.
• Tracks offline expense and assists the Campaign Manager with managing to the cost budget.
• Coordinates with the production and artworking teams in the UK office on all offline campaigns and their deliverables (covers, offers, tests, inserts, etc).
• Assists with email segmentation and execution for the US customer (i.e. QA all US emails).
• Manages relationship with Boden List Management agency by leveraging the Boden customer file for profit without a negative impact on new customer acquisition.
• Works with the US & UK marketing teams (offline & online) to maximize the impact of our campaigns and ensure our communication plans are in line with core business objectives.

Qualifications:
Skills and Experience

• 3-5+ years of experience working within the ecommerce or marketing teams of a fast paced direct business or fashion retailer and is commercially aware of the overall business.
• Must be commercial and analytical, be able to develop their own systems, used to working to targets, very ROI and numbers focused and passionate about the business.
• Experience of planning and executing direct marketing campaigns.
• Sales and budget management
• Analytical. Really numerate and must love number crunching.
• High attention to detail, good communication, negotiation and influencing skills.
• Able to network both internally and externally.
• Can motivate and manage a team.
• Understanding of Boden values and brand.

Comments:
The successful applicant will be required to work in Boston but will also need to spend time in our London (UK) offices. Boden are offering a competitive salary and benefits. This is a full time, permanent role.

Please apply online

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Employer:
Boden

Website:
http://bit.ly/1AaTCnM